Who We Are

We are as passionate about managing the business of brands as you are about growing yours.

Join many happy brands

The Socket team has over 125 years of collective experience managing brands and businesses of all kinds. Based in Edison, NJ, our continually growing team is led by an experienced core management team that has worked in the trenches and know what it takes to make brands successful.

Matt Wenzler

Co-Founder and President

Matt co-founded Socket recognizing that every business has individualized and complex needs that typically exceed available budgets. Wenzler manages all finance and operations for Socket’s clients; personally overseeing day-to-day operations.

Prior to forming Socket, Matt served as Vice President of Finance and Operations for Fragrance & Beauty Services, LLC., working with a vast client list including Freeze 24/7, Bourjois, Orlane, Perlier, Borghese, and was responsible for financial planning and overall operations.

Prior to that, Wenzler served as Vice President of Jean Patou Inc, the Vice President of Finance & Treasurer for KPI Cosmetics, and worked as a senior accountant for Weber, Lipshie & Company. Wenzler earned a BS in Accounting from St. Thomas Aquinas College in Sparkill, NY where he graduated Summa Cum Laude.

He is a member of Delta My Delta National Honor Society in Business Administration and the Alpha Chi Honor Society and became a CPA in 1992. Wenzler lives in New Jersey with his wife, Colette, and three children.

Sharyn Rinaldi

VP of Operations and Customer Success

Sharyn's responsibilities include various accounting and operation functions such as the management of accounts payable, reconciliation of general ledger accounts, cash flow reporting and client billing for both the Socket Managed Services and it’s cliental. In addition to her accounting functions, Rinaldi works as the company’s Human resources & Operations manager. As human resource manager, she is responsible for the company’s payroll, state filings & benefits administration. She is also responsible for managing the payments of over 650 Freelance Employees.

Formally employed as the Accounting & Operations manager for Fragrance & Beauty Services, Rinaldi has over fourteen years of experience working in various accounting & personnel related positions. Prior to Fragrance & Beauty, she worked as an Inside Sales Representative & Assistant Credit Manager for Jean Patou Inc and Accounts Payable/Receivable Manager for Cintas Corporation.

Rinaldi was awarded a Bachelors of Science in Business Administration from Berkeley College in Woodbridge NJ. Due to her diligence, Rinaldi graduated in the top 10% of her class. Rinaldi was also awarded Associates in Applied Sciences from Brookdale Community College in Lincroft NJ. Rinaldi now lives in South Amboy New Jersey.

Scott Gurfein


Scott’s early career included buying men’s clothing for Lord & Taylor, and getting an early start in the online as a co-founder of RestaurantRow.com in 1999 - the world’s first online dining guide, and crafting digital marketing and advertising strategies for industry heavyweights like CNN, Time Warner, Sony Pictures, Disney, General Electric, Miramax, and HBO among others. Following on these experiences, he co-founded 24/7 Commerce, a subsidiary of online media powerhouse 24/7 Media (NASDAQ:TFSM) and served as Vice President for GiantBear, a provider of mobile content platforms to cellular providers.

In 2003, Scott acquired Freeze 24-7, the world’s first skincare company selling an over-the-counter Botox alternative. As the owner/CEO of Freeze 24-7, he quickly grew the brand from a single item offering to a full skincare brand, selling in thirty countries, across all online, direct to consumer, domestic, and international sales channels; resulting in retail sales of over $100 million by his third year of ownership.

Scott’s acquisition of Freeze 24-7 marked his first day of work in the beauty industry. His innovative operating methods and management, and his multichannel distribution and marketing strategies utilizing a low/no cost market entry model has become a hallmark of his uniquely engaged savvy as a next generation beauty entrepreneur and leader.

It is with this grounded yet disruptive approach, that Scott became a co-founder of Socket in 2006 to bring this expertise to other emerging and established brands through a robust and well-rounded service portfolio.

Client Testimonials

"Socket has been an invaluable partner to us at True Botanicals - from early stages of our company to phases of accelerated growth.  Every person on the  Socket team is incredibly dedicated, diligent, and functions as a true partner, with a sense of ownership and shared accountability for our business.  My finance team and I can always count on Socket to deliver sound, technical, and analytical reports in a timely manner, and always with great conscientiousness and enthusiasm." - Sandy Saputo, CEO True Botanicals.

“As a new to world start-up brand, Socket has been an incredible partner to us.  There are enough challenges involved with starting a new brand in a new category in beauty to have to worry about the back-office functions.  Socket is essentially an extension of our company without the heavy burden of full time headcount costs.  The team is highly knowledgeable, super responsive, great to work with, and truly a valued business partner.  I can’t even imagine where we would be without Socket!” – Rochelle Weitzner,  CEO/Founder

"The team at Socket have played a critical ‘behind the scenes’ role for Booty Parlor for nearly 10 years. Each member of their team is a highly trained expert and they consistently deliver invaluable knowledge and expertise. Their dedication and commitment to operational excellence allows our sales and marketing team to focus on growth opportunities with confidence.” – Charlie Myers, CEO/Founder.

“Parfums de Marly created its US subsidiary 3 years ago.  Socket has been on our side since day one. Thanks to their professionalism and support, it gives us the time to focus on business development which is essential to succeed.  Socket shows a great adaptability in their organization to match our business trend requirement.  We consider the Socket team as member of our own team." – Yvan Jacqueline, Managing Director

“Socket has been the backbone to my company, Babo botanicals the professional and knowledgeable staff exceed excellence in all back-office responsibilities and have a passion for serving clients and growing brands. I recommend them to all brands because they can support, structure and advise companies with warehousing, logistics customer service and financial analyses. Socket is one main reason our brand has grown so quickly. They have allowed our internal team to focus on sales, marketing, distribution and product development.” - Kate Solomon, Founder, Babo Botanicals

“Viridian spirits, founders of lucid absinthe, retained socket and Matt Wenzler in 2007. Socket took over all of our financial functions, and matt acted as our outside CFO. In addition to keeping accurate books and managing receivables and payables through the turbulent times of the recession, matt helped create a complex business model of the company’s operations that served as the foundation of all of our budgeting and financial planning until we sold the brand in 2013. Matt has become an expert in the economics and finances of the spirits industry. He is now working with the management team on a new venture. Investors have already remarked at the sophistication of his models. We recommend socket without reservation.” - Jared Gurfein, co-founder, Viridian Spirits

“Working with socket is one of the best decisions we have made at vbeauté. The socket team works as a seamless extension of ours covering functions that are wide such as the CFO function, purchasing, sourcing, payroll and customer service functions just to name a few. We could not run our company without the extensive knowledge of the socket professionals, who act as part of the vbeauté family. We actually see ourselves as one big vbeauté family, not two separate companies- which is the best testimonial I can give.” - Julie Macklowe, vbeauté

“Socket has and continues to be an incredibly efficient, effective and supportive resource for our company. I’ve worked with socket for more than 10 years now, and across multiple businesses, and their retail experience is second to none. Having them on our team is critical to success and has undoubtedly given us an advantage in the market.” - Josh Shaw, founder and president, Mission Athletecare

“In the past 7 years, I have worked directly with Socket Managed Services as they manage Ren inventory, finance, payroll, logistics and all admin services necessary to make Ren Skincare a success in the us. The team at Socket is always available to assist in resolving any and all managed services needs of our brand. I highly recommend Matt Wenzler and his team at Socket as the “go to” service for growing your business to the next level.” - Mary Taylor Coons, Ren Skincare